General Mills is responsible for creating numerous cereal brands that have been part of American breakfasts for decades. Chex, Cheerios, Golden Grahams, and Cocoa Puffs are just some of the cereals made by the company. Various General Mills brands are produced right here in Georgia, at a plant in Covington. Unfortunately, a recent lawsuit alleges that the Covington facility does not live up to the wholesome General Mills reputation but has been the site of pervasive racial discrimination directed against Black workers.
The allegations outlined in a 60-page lawsuit include troubling instances of racial bias and discrimination within the plant. The plaintiffs assert that a group of “male white supremacists” in management and human resources created a toxic work environment. One claim is that members of this group refer to themselves as the “Good Ole Boys,” and that they exert their power in numerous ways to subjugate Black employees. These allegations paint a disturbing picture of systemic racism and discrimination within the company’s leadership ranks.
Some of the specific examples of unlawful racial discrimination alleged in the complaint include the following:
- Plant managers have favored white employees for promotions while unfairly disciplining Black employees.
- Black employees were punished for purported rules violations that were not enforced against white workers.
- White employees benefited from inflated performance evaluations, which led them to obtain bonuses over more deserving Black team members.
- Management maintained and protected a quota of Black employees who “toed the line,” by not complaining about disparate treatment in order to avoid scrutiny for their disciplinary practices.
- Members of the Good Ole Boys used references to the Ku Klux Klan and Confederate figures to keep Black employees “in their place.” Some of these incidents involved images of characters associated with the cereals made at the plant. For example, Sonny the Cocoa Puffs Cuckoo Bird was depicted as Jefferson Davis and the Cheerios Bee was depicted as Stonewall Jackson.
Employers have a legal obligation to provide a safe and inclusive work environment for all employees, free from discrimination and harassment based on race or any other protected characteristic. If the allegations in the lawsuit are proven to be true, General Mills could face significant repercussions, including financial damages and damage to its reputation.
If you’ve been the victim of racial discrimination on the job, The Reddy Law Firm, P.C. in Alpharetta can help. Attorney K.P. Reddy is an experienced Georgia employment lawyer who provides exceptional counsel in a wide range of labor and employment matters. To discuss your particular legal needs, please call 678-629-3246 or contact us online.



